As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.

Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.

The course includes all aspects of current thinking and application of online and digital marketing, including

1. Search Engine Optimisation


2. Pay per Click Marketing


3. Banner and other Digital Image marketing


4. Web site architecture


5. Web 2.0 technologies


6. Podcasting


7. Blogging


8. Social Networking


9. Affiliate Marketing


10. Email Marketing


11. Web Site Analytics


12. Dealing with Digital Agencies


13. Facebook


14. Twitter

Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing

Who Should Attend

This course is designed for those who have little previous experience of online marketing SEO and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.

Kilkenny

1. Thursday 2nd September
2. Thursday 9th September
3. Thusday 16th September
4. Thursday 23rd September
5. Thursday 30th September

Dates for alternative loactions on request.